Search engine optimization has changed a lot in the last 15 years, but it remains the most effective method of getting your site to the top of the Google search engine (and on to certain success). But there are so many different SEO methods currently being employed today that it can be hard to tell which are the most effective. You will hear a lot of so called gurus out there telling you that the best way is to basically spam yourself to the top, but this never works.
from Internet and Businesses Online: SEO Articles from EzineArticles.com