The latest update to the Google algorithm seems to change the rankings for content farms.  A study from Sistrix shows that many of the large content hub style websites have lost rankings.  In the case of associatedcontent.com the change has led to them losing over 160,000 first place rankings, a 7% drop.  Ezinearticles..com say in their blog “Last month, we served 57 million unique visitors. Next month, that number may be in half”. They go on to say, “Traffic was down 11.5% on Thursday (24th feb 2011) and over 35% on Friday. In our life-to-date, this is the single most significant reduction in market trust we’ve experienced from Google”.

To counter this, Ezinearticles are taking a few steps to ensure they improve the quality of their content to move away from what Google may consider to be a content farm.  How they automatically reject articles will be tougher, auto posted articles will no longer be accepted, keyword density will be increased and generally changes for the better will be made to ensure the quality of their site.

And rightly so.

A link from their site still holds a fair amount of punch to whatever keyword you build a link to and it’s right that they preserve the integrity of their site in order for you to benefit from the link they hand out.

From now on you need to make sure your articles are better, longer, more unique and less “keyword heavy” than before.  This may mean extra effort from you but you need to earn your link from them.  They expect their rejection rate to climb from around 40% as it is now to around 60% in the near future so if you want to be part of that lucky 40% that make it then you’ll need to give an extra 50% when writing, or rewriting your article.

EZinearticles isn’t the only site affected so I’m not singling them out, they just provided the best explanation of what they are going to do.

What does it mean for you?

Well, the link is a link.  It’ss till there and if it isn’t as strong as it was last week at least haven’t made them NOFOLLOW, yet.

This is where your diverse linking building campaign comes into play, I mean, you haven’t JUST used article submission as a starategy, right?

Rob
(@jestatharogue)

from MoreNiche Affiliate Marketing Blog