Organic search engine optimisation is considered by most people to be the best way to encourage a web page to rank high in the search engines. It is also the way that the search engines themselves appear to think. They prefer things to be natural and unforced. When a page is created properly and finds its way up the rankings of its own accord without using every trick in the book, the search engines are happy, and so is the owner of the web page.
from Internet and Businesses Online: SEO Articles from EzineArticles.com