According to the latest research report from eConsultancy, an independent research resource based in the U.K., 86% of the more than 1,100 companies and agencies surveyed say they plan to spend more time and money on social media in 2010. However, more than half of the companies surveyed (54%) said their biggest challenge is finding the resources that will allow them to meet their goals.

The survey was conducted as a joint effort between eConsultancy and bigmouthmedia. The conclusion drawn from the report was that nine out of 10 businesses say that social media is taking up more time internally than a year ago and that the biggest barrier to better social media engagement is a lack of resources.

One of the primary considerations for anyone starting a business is to find a need and fill it. The explosive growth of social networks like Twitter and Facebook is providing an additional and potentially effective marketing, PR and customer service tool to businesses of all sizes, and the apparent lack of available resources to handle day-to-day activities in this area would suggest that offering social media services to help companies meet their online networking needs could be a profitable business venture with a promising future.

In my opinion, offering Internet marketing services to businesses, including social media marketing services, is one of the top recession-resistant businesses you can start because Internet marketing is relatively inexpensive compared to traditional marketing methods and can instantly reach a global audience.

Do you agree that social media will continue to grow and offer a good opportunity for a home business?

Related:
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Companies Plan to Ramp Up Social Media Efforts But Need Help originally appeared on About.com Home Business on Monday, December 21st, 2009 at 16:25:46.

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