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This is a fool proof way of building a simple one page site, getting indexed and included in the SEPR’s for niche search terms, getting long-tail keyword traffic that will convert into sales.

I’m going to do this step by step if you complete everyone as described you will be on to a winner

The Aim – To pick a keyword relevant to the product your marketing, be included in the SEPR’s for that keyword; get highly relevant traffic quickly and for free! And make sales!

Step one! – Keyword Research

This is the most important thing you will do! You need to decide on two major points; firstly, what it is you are promoting, and then summarise it into short phrases.

Then secondly find out what phases people search for when looking for sites like yours.

So for example…

My site will promote Zotrim a weight loss aid, it will offer comparisons, medical research to back it up and offer the user the opportunity to buy the product.

So what keywords do people use to find the product I want to sell? And how many people search for those keywords every month?

I can now go and use a traffic estimation tool to see how many people are searching for my keywords try: https://adwords.google.co.uk/select/KeywordToolExternal

What have I got, what have I done?

I have a short list of keywords, relevant to the product you wish to promote and know how many people search for those keywords every month.

Step Two – Choosing you Domain name

Based on my short list of keywords form the keyword research I did, I am now going to pick a domain name based on these two main factors:

Domain extension – I want to promote in the UK so I really want a .uk

Keyword rich URL – I want one of the keywords on my short list to be in my domain name

So after a bid of digging around I’ve found DoesZotrimWork.co.uk

•  Plus points: 
  •   [does Zotrim work] on exact match gets 91 searches on google every month
  • “does Zotrim work” on phrase match gets 110 searches on google every month
  • The whole keyword is in the domain name in order
  • It’s a .uk extension which is great for the UK market

Step three – Your website copy (text)

Remember your aim (to get in the SEPR’s, for your chosen keyword) so now you are looking to write interesting copy, with a balance of keyword density (how many times your chosen keyword appears in the text) and information for the visitor on the product.

Choose an angle – Conceder what you are trying to do: review, promote, compare, etc

Bolding – bold important words and phrases, a lot of people “skim” information websites get their attention as the scroll down the page!

Be clear on your call to action – set people’s expectations if you’re passing them to the merchant’s sites to buy, tell them!

Use features and befits – point out features but emphasise benefits, think about the demographic, what objections they might have…

Think about the layout – use images to break up text use product images with a mix of life style images (find images in the moreniche resource centre).

Step four – Website layout

So you have a keyword rich domain name, you know what keyword your going after and you have keyword rich copy (text).

You know need to think about how you are going to present your copy and most importantly what your call’s to action you care going to use!

How do I insert calls to actions? Your copy will find natural breaks insert calls to action there for example:

During a customer intervention, 61 overweight women took Zotrim for a period of 4 weeks. From here their hunger and eating patterns were recorded, whilst their weight loss and waist measurements were also taken at the beginning of the study, during week 2 and lastly on week 4.

•  Weight Loss Study
  • Average weight loss: 4lbs in 6 weeks
  • Average waist reduction: 4.3cm in 4 weeks
  • Subjects consistently felt fuller for longer
  • Changes witnessed through Zotrim over these 4 weeks compared favourably with long term weight management therapies

Get your 4 week supply with free shipping click here

So as you can see there is a clear call to action, with a reason and a befit for the visitor to complete the action and with relevance to the text it follows. Keep the calls to action regular but make them reliant, a user should easily find what to do and how to do it!

Step Five – putting your site together

There are many HTML editors the best is Dreamweaver however at £400 it’s a bit steep, try http://www.net2.com/nvu/ it’s free!! There are various HTML templates you can find all over the internet, and on the moreniche resource centre

Things to think about….

Meta Data and Titles – include you main keyword and any other secondary keywords example:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> 
<title>Does Zotrim Work | Zotrim does it work</title>
<META content=" Does Zotrim Work – get the facts backed by real medical research to make up your own mind!" name=description>
<META content="Does Zotrim work,Zotrim does it work,Zotrim review,Zotrim reviewed" name=keywords>

H1, H2 and strong tags…

Now break up you copy and use H1 and H2 and strong to indicate keywords to prove relevance to the user and search engine for example:

<h1 class="style2">Weight Loss Study - <strong>Does Zotrim Work</strong></h1>
<h2 class="style2">Here is some evidence that should go some way to answer the question <strong>Does Zotrim Work?</strong></h2>

Remember if you mention you primary keyword put <strong></strong> round it to bold it and illustrate its importance to the visitor and the search engine!

Then use the rest of you copy as the body of the site, including a mixture of life style images and product images. Don’t for get to use alt tags on your images, why not use a keyword there are various images you can use in the resource centre at moreniche.com.

Summery…

So now you should have: in-depth keyword research, a primary keyword, knowledge of how many searches your keyword gets, a keyword rich URL, keyword rich copy, search engine friendly layout and some strong relevant calls to action…

Step six – GET IT LIVE!

Remember we were getting in the UK Google SEPR’s so you need UK based hosting, a very basic package ideally with FTP access should cost no more than around £2 per month!

Use http://filezilla-project.org/ to upload your web site (it’s a free FTP solution)

Step Seven – get indexed

Now it’s time to get Google to notice your site, Google suggest using this http://www.google.com/addurl/ however think about getting your site noticed faster by getting links to your site, think about sites that get indexed or crawled by Google regularly many social sites, digg for example gets indexed almost hourly! However make sure it’s relevant we have done a lot to make this site as relevant as possible to our keyword let’s not spoil it now!

Step eight – chart your progress

You can check to see if your site has been indexed by typing Site: domainname.co.uk in to Google.com. Once your site has been indexed find it in the SEPR’s for your keyword. Chart its progress day on day, week on week.

Depending on what position in the SEPR’s it’s at, you may want to start building links with relevant sites to increase your sites natural position in the search engine page results.

What you should have: 

• Summery  
  • In-depth keyword research
  • Keyword rich URL
  • Keyword traffic
  • Keyword rich copy
  • Strong calls to action
  • Search engine friendly website hosted on a server in the country you want the traffic from
  • Knowledge of how to get the site indexed, and increase SEPR’s position

I hope this has been of help to people, this is one way of getting targeted traffic and there is nothing to stop you from doing it again and again and again! In fact know people who make a lot of money that way! If you need any help or advice I‘m offering Moreniche – Zotrim affiliates one to one coaching on this, contact me for more information.

Luke Wallace
Luke.wallace@moreniche.com
MSN: lukewallace@hotmail.co.uk
Skype: lukewallacemn

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