Cash-Bandit.com

On Tuesday, Twitter added computer security veteran Bob Lord to the company’s expanding employee roster as the manager of network and infrastructure security, bringing with him 20 years of experience focused on electronic security systems at large companies, most recently including Red Hat, AOL and Netscape. Highlights in Lord’s background include his building security and encryption features into the Netscape browser, iPlanet servers (an alliance with Sun and Netscape) and the AOL Communicator product, which also included Mail, Address Book, Instant Messenger and Calendar. Since leaving AOL, Bob has worked with a team of cryptography experts to add security features to many projects including FireFox, Mozilla Thunderbird and Red Hat Linux.

Bob’s LinkedIn profile shows praise from colleagues who gave him credit for ensuring successful releases of complex application suites at AOL, as well as his being recognized as a “visionary” with energy and intensity, while at RedHat. Bob is also a patent-holder for his development of temporary digital certificate proxies that can be used for a specific amount of time.

As Twitter’s Web site and activity become more critical in the way the planet is communicating, so to will its need increase for security to protect that which is private to remain private, and enable accounts to be secured. It’s also not unexpected that the company’s core offerings will get increasingly complex – maybe not to the level of AOL Communicator, but expanding nonetheless.

We should be seeing what Bob will be bringing to the Twitter team over the next few years, or just keep tabs on his updates at @boblord.

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from louisgray.com

No matter what your level of experience in affiliate marketing is, there are still simple mistakes that any affiliate marketer is bound to make (even some gurus commit them). But you can avoid these pitfalls and continue on to a very successful affiliate marketing career.
from Internet and Businesses Online: Affiliate Revenue Articles from EzineArticles.com

The former CFO of IBM and Chrysler died after collapsing at his home Tuesday night.
from CNET News.com

AP – A legal tussle pitting media conglomerate Viacom Inc. against online video leader YouTube is about to get dirtier as a federal judge prepares to release documents that will expose their secrets and other confidential information.

from Yahoo! News: Technology News

Guest Post by Darrell

Internet Marketing can be tough on you emotionally and physically. You can go weeks, months and sometimes years without making money online. You need to realize one important fact and its location, location, location. Just like real estate, they always talk about the location. In this case, you want to be in the top 5 inches of real estate on the search engine results. With all the crap out there, its time you got straight talk on how to actually build and rank an authority website?

Below, I have included several key parts to what you need to build a mega site. Those include, research and keywords, niche marketing, domain selection, back linking tips, and some computer software tools that can reduce your time and boost your productivity like an article spinner. So grab a cup of coffee, sit back and enjoy the article, as I reveal some insider secrets to building your own authority site.

There really is lots of misinformation online, and it comes down to several important key factors that search engines like Google, need to see to display the top results. They want to see high quality and the most relevant information showing up for their customers when doing an organic search. This is actually part of the problem, given the quantity of information that’s added on a second by second basis to the internet.

My definition of an authority website, is when you finally rank on page 1 for your keyword on Google. From what I’ve noticed, authority sites for the big keyword terms, can easily have several hundred articles on a website. That is different from a niche website that can have 1, 5 or 10 articles focusing on specific niche markets. Keep in mind and depending on your long term plan, any niche web site can become an authority site.

The Importance of Research and Keywords

Too many people getting in the online marketing game are going after large keyword categories like, home based business or make money. That is one of the biggest errors you’ll make when starting off. Don’t try and compete against the big dogs out of the gate. Its like running a marathon. You don’t decide one day to run 26 miles and can’t even run 1 mile. You need to build up your endurance over time to actually running 26 miles.

Likewise, the competition for big keywords is extremely fierce and you better have your “A Game” on if trying to compete with them. Of course ranking on page 1 is definitely the best place to be, but start off in low competitive terms. You will thank me later.

Niche Marketing Strategies

The foundation in my opinion for ranking any authority site is being on page 1 for many long tail keywords. The real method to accomplish this objective, is by focusing on your niche marketing efforts. By starting off on the lower end of long tail keywords and working your way up to bigger keyword ladder, your website will gain strength. I’d say, look at 1000 to 5000 searches per month along with low competition. You’ll have a significantly better chance of ranking on page 1 and making a little coin in a shorter period of time. Remember, you need to check page 1 and see what your actual competition is like. I’m always looking out for keywords that have articles on page 1 for results. If its only web sites on the first page, I might be in for a lot of competition.

I can’t stress enough, how important this phase is to your overall success. Keyword research is one of the 2 most important elements to making money or not online. You really need to invest the time at this stage and look at all of the factors before just picking one that sounds good. Pick the wrong keywords or go after the big ones with lots of competition, you will likely end up belonging to the 95% club. Those are the ones that don’t make money. If you want to be in the 5% club and make some money, look at the people that are successful and give you straight talk on how to actually do it.

Choosing Domain Names and Hosting

As much as possible, I try and match the key phrase term I picked, to a domain name. You can even add a prefix like “about” or dashes between the title is all right. The reality is you don’t have to, but it helps to have your keyword term in the domain name. That is just another SEO tip this week for you newbies.

One other over looked area that people miss out on is aged domains. Over the past few years, many people have talked about the value of picking up aged domains whenever possible. Google and the other search engines love aged domains and it can certainly help your rankings because the site may have built up trust with the search engines. Keep that in mind, next time you are registering a site. If you have the budget and one is available, consider buying it.

I know this doesn’t directly relate to building your authority site, but where you register and host your websites are important. For registering your domains, just do a search to find domain registering companies and decide for yourself who you like best. When it comes to hosting, make sure you do your research and go with companies that have 24/7 actual phone support. If your website goes down, it could be in the middle of the night and you will want to have access talking directly with live human being. I like Hostgator personally and have used them for years. Very reliable and they have 24/7 support.

Building Back Links and Ranking Your Websites – The Key Factor

Back Links Defined

A one-way link is when one web site points back to another site. The more quality one way links you get, the higher in the search engines your website will rank. You should really have an internal link structure as well. Which means, your internal pages point from 1 web page to another page within your site.

It also doesn’t mean you point all of the internal links back to your home page either. You may as an example, point 10 percent of your links back to the home page. This is just an example and you will need to experiment with this figure to see how your results go. The stronger your internal link structure is, the stronger your overall website will be.

Getting One way links – A Straight Forward Approach

In reality, the process of obtaining one way links is boring. Seriously, its true because you’ll have to keep rinsing and repeating the process in terms of writing and re-writing the same content. At the end of the day, how many times are you able to discuss acne removal cream (lol). But, you may improve your back linking efforts by writing high quality content versus the trash kind in my humble opinion. Yes, it takes longer, however, more individuals are likely to read your articles and return back to your website. They may even use your article and post it on their website with a hyperlink back to you.

Also, try to follow the 80 – 20 rule. Meaning, 80 percent of your links should be pointing back to your internal web pages. I see too many people get this part wrong and wonder why their website is no where to be found in the first 50 to 100 pages. Remember, a strong overall website is what you are aiming for.

I have discovered that the top places to publish your new content are places like Ezine Articles, Go Articles and Idea Marketers. Your website is likely to get indexed within a few days. One other tip to remember, is that I only submit 5 to 10 posts to each place. In my view, its the law of diminishing returns. The search engines will only assign you so much SEO link juice from each directory. Besides, you need to include as part of your overall approach, making comments at numerous do follow boards, blogs and making some guest article posting at authority sites. I’ve done that and it provides you a quality back link.

Now before moving on, I need to stress the importance of getting one way back links. This is where you will be spending most of your time in getting your website ranking for your keyword terms. I would look at spending 80 to 90 percent of your time writing content and posting it all over the place. Too many people spend time making their website look pretty and that’s fine, but is that bringing you any traffic? Probably not – right? Focus your time and energy on activities that produce results.

Leveraging Your Time and Productivity – Article Spinner

If you want to make money online, then you have to be on page 1. There are 2 major approaches to getting lots of content out all over the place. First, submit good original content to top quality article directories, websites and Blogs. Then, to get more link juice out of each article, you can manually re-write each article. I’m sure the blogging community will be happy to see you do that. But, how much money is that approach making you?

Second, you can utilize software tools to assist you in getting more unique content out to various article directories. Bottom line, if you want to rank on your keywords and generate income, then make use of every legitimate method out there, because your competitors are utilizing all kinds of software tools to leverage their time like a content rewriter.

Prior to even looking at anything like an article rewriter or article spinner, I used to rewrite my content over and over again. As well, I tested a theory out myself for 1 year to see what my results would be. I had set up 150 Blogger accounts and used to post the same article to dozens of the same Blogger accounts. I wanted to see firsthand what duplicate content would do for my results.

Would you like to know what happened?

Keep in mind, I tracked my results for a year and at the end, only a couple of Blogger accounts actually got indexed and showed up in my results for various keywords. The rest ended up in a place I like to call, Google’s Duplicate Repository. Yup, they never got indexed. If want to bypass the filters and get full SEO link juice, you need to have unique content.

So, there you have the method of creating an authority site the Google way. Start via doing key phrase analysis, drill down into the assorted niche markets, choose your domain name, and the most essential ingredient to really ranking your website, developing high quality one way back links. Also, I touched on one area to help you leverage your time more effectively with the help of software tool like an article rewriter or what some people call article spinners. However, the bottom line to being successful and making money is actually doing the work.

Resource Box:
To learn how to leverage your time more effectively, make money online and get more out of each article?

Go Here: Article Spinner

from Make Money Online

Entrepreneurs reveal their hardest-learned lessons.
from About.com Entrepreneurs: What’s Hot Now

This past week Syed was given an opportunity to attend Yanik Silver’s Underground Online Seminar 6 as one of the Young Moguls. This event brings together the top online marketers in the industry. The event was held at Gaylord Convention Center in National Harbor, Maryland. The speakers shared a lot of valuable information, but unfortunately we cannot share it on the site. Every attendee had to sign a Non-Disclosure Agreement (NDA). Some speakers got the cameras to be turned off, that is how important some of the strategies were.

from Balkhis – Vision for Success

by Stoney deGeyter

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Headings

The first place to begin in writing your content is to create a great heading for each page. In the last post I discussed grabbing the visitor’s attention. This is one of the primary jobs of page headings.

The heading is different from the page title tag. Where the title tag is displayed in the search results the heading is viewed on the page itself. Sometimes you want the heading and the title to be the same, other times you don’t. The title MUST use keywords in it. The heading SHOULD use keywords in it. It all depends on the hook you want to use to grab attention and entice your visitor to keep reading.

Be careful that your title and heading aren’t too far removed from each other. The last thing you want is to get the visitor to click into the page and read a heading that doesn’t match up with their expectations.

A good heading tells people what they can expect from the content that follows. What information will they learn? What benefits will be presented? What solutions will you provide? The heading needs to project and give enough information that the visitor wants to keep reading without providing so much that they don’t feel they need to.

A good example of this is “Good headings help you increase search engine rankings.” This seemingly tells me just about all I need to know. On the other hand, “How to write headings that increases search engine rankings,” gives me a reason to keep reading. I know I’m going to learn something that wasn’t given away in the headline.

Make Your Content Compelling

The headline draws people into the content, gets them interested and makes them want to dive into what you have to say. Therefore your content needs to not disappoint.

Don’t skimp. Allow your content to go wherever it needs to give the reader everything that they want. The only time you can have too much content is when it get’s in the way of the sales process rather than promote it. Keep in mind, when readers have enough to make a decision, they’ll stop reading and do what they came to do. If you don’t have enough content to convince them then they won’t take the action you hope them to.

Site visitors come in a variety of personality types and personas. In order to speak your audience’s language you must hit a lot of different key points. Some people want to know about you, some about your products or services and others care about your qualifications. Others don’t care about that at all and want to know how the product or service benefits them specifically. Still, others may want to know your history and are looking for signals of trust.

If you leave any of these out then you’ll lose some potential conversions. And these and these are just the tip of the iceberg. Be careful, however, that you don’t spread yourself too thin. You can’t please everyone, but you can do a reasonably good job of figuring out who is your primary audience and make sure you are hitting the key points for them.

Write what you need to convince the majority of your audience and no more.

Seek Opportunity

When it comes to working keywords to your content there are plenty of opportunities to add your targeted phrases without mucking up the content. Look for these opportunities, but don’t jump on every chance to throw in a keyword just because you can. Good writing means using keywords conservatively.

Every paragraph is full of keyword opportunities but if you added every keyword possible then you’re in real danger of keyword stuffing. The last thing you want is for your keyword rich content to have too many keywords in it. Your visitors that came looking for a site based on the keyword they searched for will have a difficult time getting past the over-stuffed keyword content. Your keyword filled message will be lost due to the over use of keywords in the keyword content. (Get my point?)

Internal Hyperlinks

As mentioned above, good content isn’t just about keywords. It’s about giving the visitor what they need. Sometimes you can’t give them all they want or need on a single page. Sometimes you talk about something else that you can’t address fully without going wildly off point. This is where the magic of hyperlinks come in.

Too often people are afraid to “clutter up” their content with hyper links. They have a point, but only to a point. You can go overboard on the hyperlinks, but too few hyperlinks is worse than too many. Give your visitors the avenue to explore the site outside of the navigation. If you mention something that is explained elsewhere link to it. If you mention something that you should provide more information in a full context, write a new page of content and link to it.

Links let people explore and find other things they are interested in. Things that help them earn confidence in you, things that give them more information, things that teach them new things. Without the links these important areas of your site remain largely hidden, even if they are found in the site’s navigation.

Make it Pretty

Long paragraphs of content may get all the right points across but they are booooring to look at. And visually boring easily translates into just plain dreary to read. Make sure your text looks good. It’s not the job of the copywriter to add images, but that doesn’t mean the copywriter can’t make it easier to read.

Good use of headlines, sub-headlines, paragraph headings and section headings can go a long way to making your content easier on the eyes. You can also use bullet points, content boldings, italics, hyperlinks and numbered lists also make the content look better, easier to read and more digestible.

The content of a website is one of the most important factors in achieving top search engine rankings. But it is an even greater factor in ensuring the website performs with visitors. Without good content a site will fail both with engines and visitors.

Missed a part of this series?
Part 1: Everything You Need To Know About SEO
Part 2: Everything You Need To Know About Title Tags
Part 3: Everything You Need To Know About Meta Description and Keyword Tags
Part 4: Everything You Need To Know About Heading Tags and Alt Attributes
Part 5: Everything You Need To Know About Domain Names
Part 6: Everything You Need To Know About Search Engine Friendly URLs & Broken Links
Part 7: Everything You Need To Know About Site Architecture and Internal Linking
Part 8: Everything You Need To Know About Keywords
Part 9: Everything You Need To Know About Keyword Core Terms
Part 10: Everything You Need To Know About Keyword Qualifiers
Part 11: Everything You Need To Know About SEO Copywriting
Part 12: Everything You Need To Know About Page Content

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from Search Engine Guide : Small Business Search Marketing